Cheltenham Refrigeration

Rebranding

A new image for an established business

When a new generation of owners took over, it was time to update the company in more ways than one. A new logo, stationery and vehicle livery gave the business a fresh look. The main marketing activity was an insert / mailer brochure to announce the new owners, new image and a new direction for the business.

The new logo took an ice crystal as the starting point with two distinctive blues and quirky typography to lend an approachable image. Blue ice photographed on the brochure cover was cool!