Hartpury Historic Land & Buildings Trust

Visual identity

Logo, typography

The Hartpury pear is the centrepiece of Hartpury Historic’s logo. One of hundreds of varieties once grown in the Gloucestershire area, the Hartpury Green was rescued from near extinction, and is now used as a branding device on all of Hartpury Historic’s publications.

The properties are rooted in the past, yet the communications are designed to last into the future.

In design terms this meant using the best of the past – well established typefaces and superb images – combined with a modern design treatment.