Ansae Ltd


When is a brochure not a brochure?

This brochure evolved into a set of postcards. The product, Puppeteer, is a complex electronic device that has multiple uses for different end users. By producing the brochure as a set of cards, they could be used as a group or individually, tailored to different target markets. Used as direct mailings and inserts, the front of each card features a different eye-catching puppet image acting out the product benefits detailed on the back.

Consistent use of branding ensures a strong family feel, and ties in with the advertising campaign and website.